I make digital products that have never existed before.
Hi, I’m Chris.
I’ve been a designer, technologist, and founder for 20+ years.
I’m curious.
I learn through the process of creation.
Most of my work starts as a question.
How can fans deepen connection to their favorite IP?
What if people could generate and own unique character IP?
How might AI become the COO of your small business?
My process is experimentation.
Those questions became a companion app for TV series, an animated short film, and an always-on AI assistant.
An idea sparks a journey through all the challenges and ideation.
Art makes the journey worth it.
In 2022, I started co-creating art with AI.
This series, Interplay, is the result.
Is AI a collaborator? A tool? AGI?
To me, art expresses humanity.
My professional journey is a series of deep collaborations with friends.
At 10up, I grew our design team from 5 people to 25.
I led design projects for Microsoft, Starbucks, the California DMV.
My favorite moments were watching designers grow, take the lead, and push each other.
Next, at UltraDAO Studios, I built a creative studio from scratch.
We earned $2.6M with our first release.
I’m more proud of how we worked: everyone brought their best ideas forward.
We made Woodies, characters that began on the blockchain.
Then they outgrew it.
Woodies: Origin put them in a short film.
We released them as 3D characters in the metaverse.
From characters to avatars: at Roblox, I designed avatar tools for 3D creators.
I researched creator workflows and designed tools to meet their needs.
The work reflected my desire to reduce frustration while increasing creativity.
Every one of those teams taught me the same thing.
People do their best work when they go outside their lane.
Which brings me back to that last question.
Now I’m leading design for Homebase Assistant.
The vision is to be an operational partner for small business owners.
Executing on it is extremely challenging but rewarding.
Small businesses are near and dear to me.
My design principles
Ask bigger questions.
Create and test ideas constantly.
Just get to a first version, then iterate.
And do it with friends.